35 Writing Ideas to Add to Your WordPress Blog Content Calendar

Writing Ideas

Writing Ideas to Add to Your WordPress Blog

The big chances are that you have a blog page on your WordPress website. It’s perfect to drive traffic, get backlinks, and build authority and trust.

The only problem:

To get all those benefits from your WordPress blog, you need to write content. Tons of content. The content that would meet a user search intent, be relevant and exciting for your audience to check, and motivate them to share it, thus improving your website’s visibility in search engines.

And that’s where the biggest challenge comes:

What to write about? How to find creative content ideas for your WordPress blog regularly?

Below, you’ll find 35 topics to add to your content calendar or use as a cheat sheet every time you’ll need to publish something on your blog but feel out of writing ideas.

Help Your Audience

1) Lists.

It’s one of the most popular and convertible blog post types because users love lists and are ready to share or save them to read later. So why not publish a list of practical tips, instruments, resources, books, or any other things relevant to your WordPress blog’s niche and valuable for your target audience?

Example: 50+ writing apps by Bid4Papers.

Writing Ideas

2) How to do.

Practical tutorials are what most readers want to see on your blog. Write guides on relevant topics in your niche, describe the process, share your experience on doing something, and remember adding visual elements whenever necessary.

3) Step-by-step guides.

Visitors love this content type for its usability and structure. Outline the main points of something and explain all the details on how and why it works.

4) Solution.

Specify a definite problem related to your blog’s niche and your audience’s pain points and provide a solution to it.

5) Studies.

Do your best to research your niche inside out and provide the audience with exclusive data and findings. Not only does such content attract users, but it also generates backlinks: Other blogs will use it as a resource to share your data with their audience.

6) Statistics.

As well as studies, such blog posts are compelling when you share results from your personal experience. But you can also gather the latest statistics on your niche and share this ultimate list of sources.

Example: 40+ live chat statistics from LiveAgent.

Writing Ideas

7) 10x content.

It’s a long read, aka a comprehensive article on a particular topic. Such content assets are at least ten times better than other online materials on the topic, and it’s your chance to build tons of links and rank #1 for your target keyword.

8) Definitions.

If your blog is about something implying professional slang, definitions, and aspects, you may want to publish this type of post to explain them to the audience.

9) Series of posts.

You can always break a broad topic into a series of posts to publish weekly or monthly. Also, think of topic clusters: They are SEO-friendly, allowing you to rank for many keywords and get backlinks from narrowed niche resources.

10) FAQ.

You can check forums, Q&A websites, competitors’ and your social media to learn what users want to know about your niche – and get numerous topic ideas for your future blog posts.

Entertain and Be Generous

11) Profiles.

Write about opinion leaders and influencers in your niche. But ensure you contact them, ask permission, and share the published articles with them. Thus, they’ll be able to promote your blog via their channels and attract new visitors to it.

12) Interviews.

Take interviews from personalities that might be interesting for your audience. People do love giving interviews, and it’s your chance to engage a broader audience to your blog.

13) Roundups.

Take the opinions of several specialists in your niche on some particular topic. Even if you ask ten people who’ll give you at least 100 words, you’ll get a great blog post. The audience loves such articles because they share insights from niche professionals in one place.

14) Bulletins.

You can gather helpful articles from other blogs in one piece, with short descriptions and backlinks to each for your readers to get tons of valuable content in one place.

15) Questions.

Answer some general questions your target audience may ask in social networks, comments, or forums.

Example: Why WordPress is the best CMS by ThemeMiles

Writing Ideas

16) Quotes.

People love reading quotes from famous people. So, you can make a collection of quotes in one blog post or write an article with quotes from professionals in your niche. Just don’t forget about copyright.

17) People to follow.

Make a list of opinion leaders, websites, or social media accounts related to your niche; describe them, and provide backlinks with the references for your readers to find them.

18) Story.

Write a blog post using a storytelling technique to share the information about your brand with readers.

19) Satire.

If your brand personality and tone of voice allow, don’t be afraid of humor and irony in your blog posts. It works excellent when telling about trendy topics or news, in sports or politics, for example.

20) Caricature.

Such blog posts work great if you create a weekly or monthly series of cartoons related to your niche. Why not make your target audience smile and feel related?

21) Memes or GIFs.

Meme collections to illustrate some aspects of your niche are super engaging. Users get that “Oh, it’s me!” feeling and start sharing your post with their network, affecting your overall SEO results.

Writing Ideas

Example: 22 Writing GIFs All Content Marketers Will Understand by HubSpot

22) Review.

Write a review of some products, services, or events, given they are relevant to your niche and your blog topic.

23) Poll.

Take a relevant topic and interview your target audience via newsletters or social networks. Write a blog post with the results you’ve got.

24) News.

Share the niche news with your readers.

25) Trend. Once you have any predictions on what will be popular in the niche, don’t hesitate to write a post about it and share upcoming trends with your audience.

26) Challenge. Use your blog to challenge the audience: Engage readers into participation and encourage them to give feedback.

27) Competition. Organize a contest via your blog. Think of guidelines and rewards, and publish a post series with updates and notifications about the contest results.

Promote Your Business

28) Comparison. Write a blog post where you compare your product’s features and benefits with those of your competitors. Why do they need to choose you among others?

29) Showcase. Craft an article that demonstrates how your product works or your service is organized. It will help you build trust and allow your audience to understand the details.

30) Report or case studies. Don’t be afraid to reveal some data and demonstrate your company’s breakthrough.

Example: SEO case study by Backlinko

Writing Ideas


31) Presentation. Create and publish presentations containing valuable and practical information for the audience.

32) “Best of the best.” Write a blog post like a digest combining all the best information from your previous blog articles.

33) Company updates. Tell readers about new projects, deals, and achievements of your company. That’s an excellent instrument for brand advertising, introducing it to a broader audience and retaining the existing one.

34) Product updates. Remember to share any updates you have on your product or service.

35) Tips. Such blog posts are both informative and promotional for your audience. Share some practical tips that can help customers benefit from using your product or service.

In a Word

These 35 writing ideas are your guide and cheat sheet on what to write in your WordPress blog for more traffic, user engagement, and conversion. Feel free to try them and see which content types fit your business needs and audience interests most.

Sure thing, these 35 aren’t the limit, and you can come up with many alternative content ideas to cover. Do you have anything to add? Let’s share our favorite WordPress blog content types in the comments below!


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