7 Ways To Increase Traffic And Boost Online Presence Of Your Blog
Nowadays, many individuals and companies alike have a blog. More often than not, companies will use blogs to provide their audience with additional content. Moreover, they will use their blogs to improve their company’s credibility, relevance, and exposure, among other things.
In other words, a company blog can be a fine asset to your overall content marketing strategy.
It’s not much different for individual bloggers. The only notable difference is that bloggers often make money off their blogs, so it’s a full-time commitment for them.
Regardless of the purpose of your blog, you can’t do much with it unless you increase the traffic and online presence of your blog. Once you’ve established a strong presence and following, you can do whatever you want with your blog.
Some bloggers make money from affiliate marketing. In contrast, others have created their very own small e-commerce heaven by selling their custom-made products to their audience members.
With that in mind, here are a few ways you can increase traffic and boost your blog’s online presence.
Understand your audience
For your blog to be successful, you must first understand your audience. That means you must find a way to attract them to your blog and ensure their engagement. Safari Digital SEO Sydney suggests that the number one mistake that small businesses make is blogging without purpose. Putting out a high volume of content is (in theory) great, however, it’s how you target that content that counts for search engine visibility.
That said, you’ll have to dig a bit deeper. For example, start by determining your audience’s preferences, needs, and expectations. This will help you turn your blog into a relevant and credible source that will meet their needs.
As you may already know, your blog content must be highly relevant to your audience. Otherwise, you won’t be able to hold their interest no matter how well-optimized your blog maybe. Furthermore, it’s helpful if you determine your audience’s demographics.
That way, you can create specific and relatable content for everyone. The key is to provide value to your audience through your content and helping them out in one way or another. Once you manage to do this, it will be much easier to increase blog traffic and improve your online presence.
Polish your blog
Your blog is a place where your audience will spend a lot of time regularly. It has to feel and look the right way to make your audience comfortable and encourage them to stay so that they can explore further.
Having blog visitors bouncing off as soon as they arrive is not good for either your traffic or your online presence.
That’s why it’s important to polish your blog and make everything ready to welcome new arrivals. You can start by working on your blog’s visuals.
The overall design should match your blog’s primary topic, as well as match your personal brand. If you don’t know how to do this on your own, you can always find a reliable website design agency in Los Angeles that can assist you.
Next, you should further optimize your blog’s performance and functionality so that it can provide your audience with the best experience possible. Here are a few things you should do.
- Improve your blog’s overall speed and page loading time.
- Categorize your blog posts so that they’re easy to find.
- Ensure seamless navigation.
- Link internally so your audience can find additional information more seamlessly.
- Use relevant keywords to make your blog post more visible.
- Get rid of errors, duplicate content, and broken links.
- Optimize your content for mobile.
Improve your blog’s visibility
The key to getting more traffic for your blog is to make it as visible online as possible. Your best bet is to engage in some SEO (Search Engine Optimization). That way, you’ll not just get more traffic but more organic traffic which is important.
Organic traffic means getting visitors who are genuinely interested in your content and will more likely become members of your blog’s core audience. SEO takes time to produce viable results, but it works well with other marketing strategies.
More importantly, your blog can quickly become a relevant and credible source with help from SEO. The key to this is off-page SEO. Off-page SEO mostly consists of content marketing, guest posting, and link building. You can ask other influential bloggers to guest post on your blog, and they will return the favor.
You’ll have quality backlinks on other relevant sources and you’ll generate a lot of attention by collaborating with other bloggers in your niche. Add other SEO tactics to the equation and your blog posts will rank high on search engines, such as Google.
Social media networks are the ideal channel for improving both your blog’s traffic and its online presence. Your audience is already on social media; all you have to do is engage them and encourage them to visit your blog.
It sounds simple, but it’s far from it. The fact of the matter is that social media is unlike any other marketing channel. You need a specific approach if you want to make social media work in your favor. This is, however, easier for individual bloggers than for companies.
The main reason is that social media users see a human behind a blog, someone they can relate to instead of a company that’s trying to sell them something. Therefore, establishing a relationship with your audience on social media is of vital importance.
Here are a few things you can do to get more traffic from social media to your blog.
- Engage in conversation with your audience regularly.
- Post relevant content daily (your blog posts included).
- Enrich your content with visuals, such as images, infographics, videos, etc.
- Organize contests.
- Promote individual posts using various tools, such as Facebook ads, for example.
- Use the right tone of voice to communicate with your audience.
Maintain good relations
As mentioned before, establishing a relationship with your social media audience is very important. However, it’s also important to maintain that relationship, whether on social media or on your blog. That said, don’t hesitate to ask your audience for feedback.
If there’s something they dislike or something they want, make sure you fix any issues or meet their demands. This will only strengthen your relationship and your audience will appreciate the fact that you’re acting upon their feedback.
Moreover, if you’re selling something on your blog, make sure you have a digital customer service feature. That way, you can ensure that your blog can process payments, provide your audience with adequate support, ensure a seamless customer experience, and many more.
This is important because your audience will become a valuable asset to your blog if you make an effort to build a more personal and meaningful relationship with them. Their word-of-mouth promotions and referrals can go a long way in helping you get more traffic and improving your blog’s online presence.
Stay on topic
Many blogs tend to stick to the topic at hand. This is actually a great practice because you only have one target audience to build a relationship with.
If you stray from your path and start covering other topics, you’ll soon find yourself in a lot of trouble.
The main reason is that by covering multiple topics, you’re attracting multiple audiences, and each audience has its own unique preferences and expectations.
Therefore, if you want to write awesome content that will truly impress your audience and boost your blog’s traffic and presence, stick to the topic in mind. On rare occasions, you can cover two topics but only if they’re quite closely correlated.
In other words, don’t try to boost traffic by covering multiple topics, this may turn out to be quite counterproductive, and you may end up driving everyone away.
By covering a single topic, you’ll be able to position yourself as an expert on the subject, which will attract an audience interested in that particular subject.
Create awesome content
High-quality, original content is the key to your blog’s success. Creating awesome content will help you boost traffic and improve your blog’s online presence in no time. Your content must be relevant, educational, informative, and entertaining.
If your content is lacking in any of these aspects, your audience won’t stick around for too long. Therefore, be imaginative, creative, and innovative when creating content for your audience. Of course, your blog posts are the primary source of content on your blog, but you can always take things a step further.
You can provide your audience with links to other sources that may provide more in-depth info. Furthermore, if your audience starts to get bored of articles and blog posts, you can try to enrich your blog with a vlog.
In other words, try creating video posts for those who prefer to watch instead of reading. This may demand more effort on your part, but it may turn out to be quite handy in further boosting traffic and the presence of your blog.
Getting traffic for your blog and improving its online presence is a long and demanding process. Still, with the right strategy in mind and with great content to back you up, you can soon have your blog standing out and standing taller than others.