8 Effective Website Header Design Hacks to Help You Engage Visitors

Header Design

Effective Website Header Design

Whether you sell products or services, the ultimate goal of your business website is to convert more visitors. The long road to conversion begins with a simple step: engagement.

You can’t convert a visitor who is not engaged. If they aren’t interested in what you have to say, they have no reason to do business with you.

Engagement optimization begins the moment a visitor lands on your website. Consider applying some of these header design hacks to your homepage, and watch how your engagement rates blossom.

Include a Gripping Hook

In order to capture the attention of your website visitors, you need to provide a hook. Something that will spark enough interest to entice them to keep scrolling and learning more.

Don’t think of hooks as clickbait or as something that needs to be sensational or out of the ordinary. Quite the opposite. Your header hook should, in a nutshell, explain what you offer and what the benefits of this offer are.

Take a look at Cold Plunge Facts. Their hook is “A healthier life is one plunge away.” This short sentence includes two hooks. One: cold plunging can make you healthier. Two: a healthier life is much closer than you think.

Header Design

Source: coldplungefacts.com

They aren’t making any bold or outrageous claims. They are getting you interested enough to keep reading.

Try to think of a similar value proposition that will show visitors what you are about. Don’t be afraid to be funny or witty. Use simple, clear terms and straightforward claims.

Optimize Your CTA

Calls-to-action play a crucial role in conversion optimization. They are just as important for boosting engagement because they are one of the most prominent elements on the screen.

Instead of using boring, run-of-the-mill CTAs, try to think of something more original. Use this button to highlight the benefits you offer and how your product or service can make your customers’ lives easier.

Look at Ultimate Meal Plans as an example. Instead of just saying “Get started” or “Start today,” they tell you to “Get started meal planning today.”

Header Design

Source: ultimatemealplans.com

This simple variation is much more effective. It underlines what the product is and demonstrates the immediacy of the solution. You can start eating healthier and get more organized with your meals right away.

When writing your CTAs, take a look at what your competitors have already done. You don’t want to accidentally echo them exactly. Brainstorm as many variations as you can until you land on a solution you like.

Try using an action-packed verb and some adjectives. Aim to make the visitor feel good about converting.

Showcase More Than One Product

Brands that sell more than one product are often unsure which one to put front and center. If they choose their most popular product, they might alienate visitors who are looking for something else. If they show a less popular product, will those looking for it click away?

One of the best strategic approaches you can choose is to refresh your header images often. That way, you’ll keep the website fresh and exciting, and you’ll give your visitors something new every time.

Another great way to approach the issue is to showcase several products. You can do this with the usual image carousel that most brands go for. Bellroy, for example, has done something even better. Their images change automatically, keeping to a specific color scheme.

This way, they are able to show the variety of products they carry. They have also injected an added level of interest in their header, as customers pause a minute to see what else pops up.

Include Some Social Proof

Social proof is known as one of the best ways to boost customer engagement. It proves to your audience that your products or services are high-quality, that you deliver on your promises, and that it’s safe to do business with you.

Social proof is considered to be unbiased and honest, or at least more so than anything a brand can ever claim about itself. Choosing the right format for your header can instantly inject a lot of trust into the relationship you’re building with your visitors.

What the right type of social proof is for your brand will depend on what your customers’ most common conversion obstacle is. Both reviews and testimonials work great.

If you opt for star ratings, like Viseme has done, consider including the ones you’ve gained on some of the most relevant third-party review websites. This will prove you’ve taken the time to set up profiles there and acquire some relevant ratings.

Header Design

Source: visme.co

If you’re using testimonials, try to choose the ones that highlight what sets you apart from your competitors. Aim to cite clients or customers who your target audience will easily identify with and relate to.

Use Negative Space Wisely

One of the aspects of header design you shouldn’t forget about is the use of negative space. You don’t want to include too many elements and create an overwhelming effect. Instead, you want visitors to be able to easily focus on your key message.

Check out Otto for a great example of the clever use of negative space. As soon as you land on the page, you are compelled to read their hook. This design also goes well with the nature of their product: an app to help make you more productive. A distraction-free header is just the thing for them.

You don’t have to make your header as minimalistic. You also don’t have to use white as your negative space color. Align it with the rest of your page, and make sure there is a smooth transition between them.

Choose an Appropriate Color Scheme

Another great way to drive engagement is to use color theory when designing your header. By choosing a color that is likely to spark your desired emotional response, you are more likely to start off on the right foot with your audience.

However, there is something to be said for thinking outside the box and choosing an unexpected color story as well. Just because most eco-friendly brands use green hues does not mean you also have to. As long as you aim to align the colors with the heart of your brand and its beliefs, you’ll be fine.

For example, Obe Fitness chose a very vibrant color theme for the entire website. It’s uplifting, cheerful, and well-aligned with the nature of their brand. They want their clients to feel good while working out, and they are using bright colors to help them release some endorphins.

Header Design

Source: obefitness.com

Make Your Menu Sticky

The main menu is a header element a lot of brands forget to consider properly when designing for engagement. As the main navigational hub of your website, it should be easy to use and follow the visitors everywhere. In other words, you should make it stick.

Don’t force visitors to scroll all the way to the top of the page or even to scroll upwards once to get it back. You want them to have easy access to the entirety of your website at their fingertips at all times.

Hive did a great job with this. Their menu is unobtrusive and blends in fantastically. When you hover over the drop-down elements, you can easily access everything you need and find the right page in a matter of seconds.

Don’t forget to use easy-to-understand words in the menu. Don’t call your products or services something ultra original that will confuse visitors. Your goal is to be as straightforward as possible and use the most common terms. You can get creative in the copy itself but not in the menu.

Provide Multiple Conversion Paths

Finally, you want to make sure to offer more than one option from your header. Even if you offer one service, you still don’t want to make your visitors feel like they only have one choice.

For example, you can offer the opportunity to sign up to your newsletter alongside the option to get a service started. Or, you can link out to an informative blog post or guide that will help visitors learn more about the benefits of your service.

Open Sesame chose to offer the option of a demo or a quote. This is a great choice, as it allows visitors to either get better acquainted with their services or skip right to the costs. This caters to a wider audience and lets them choose what works best for them.

Header Design

Source: opensesame.com

Consider how you can keep visitors engaged by directing traffic further. You don’t need to aim for an immediate conversion; rather, warm up your leads by guiding them to carefully selected pages.

Wrapping Up

Which of these header design hacks would appeal to your target audience the most? Before you apply any of them, take some time to consider how they could be aligned with the rest of your design efforts.

About Post Author

You Might Also Like