Boost Your WordPress Website Conversion Rates
Regardless of whether your website considers making a sale or collecting an email address a conversion, you need as many of them as possible in order for your brand to grow.
One way to boost your conversion rates is to produce content that, well, converts. And in order to convert, your content needs to be much more than a simple blog post that your visitors can read on any other website.
Let’s take a look at seven unique content types that will improve your WordPress website conversion rates.
A Response Post
Response posts are articles that answer a specific question. They work well because questions are what we tend to type into Google (but sadly don’t always get the direct answer we’re looking for).
These posts should be informative and get to the point fairly quickly. They should then provide more detail about the subject for those readers who are interested in finding out more.
A good example of this type of content comes from Transparent Labs in their post about black pepper extract. It answers the main question within the first paragraph and only afterward talks about its benefits. Overall, it also provides a lot of in-depth information on taking it and making the most of it.
When writing this type of post, make sure to focus on data as opposed to style. Both search engines and your readers will appreciate it more, as they aren’t looking for quality writing. Keep in mind that they are looking to solve a problem and need your help.
Checklists are another incredibly useful content type that can help you boost conversion rates. That’s especially the case when you’re asking for conversions. What do we mean by that? Well, for instance, you can add a CTA to accompany the download that asks readers to sign up to your newsletter to get similar checklists delivered straight to their inbox.
Printable checklists are also a great choice, especially if they are the kind that can be stuck to a fridge door or added to a planner. Naturally, you want them to be on-brand – don’t do a grocery shopping checklist if you are an insurance company.
Take a look at Coschedule’s checklist on blog writing for a good example. They also offer it in PDF, provided that you provide your work email and company website in exchange. It’s a great lead generation tool, and it works because the content being offered is truly valuable.
This should be your main aim. Don’t ask for someone’s contact details unless your offer is worth the intrusion.
An Ultimate Guide
Ultimate guides are a fantastic way to increase conversions on a WordPress website. Of course, they do require a bit more effort than other forms of content.
For a guide to truly be an ultimate one, you will need to provide something other articles on the same topic have failed to provide. This can be new data based on research you’ve done yourself or an interpretation of someone else’s work. You can also offer a new take on known facts if there’s no fresh information to add to a subject.
If you are just recapping information that other top-ranking articles have already listed, make sure you improve on the design of the post, its visual elements, or its flow to help you gain that required edge.
Take a look at this post on finding cheap flights, for instance. It’s formatted very well, and it provides plenty of links to all kinds of useful resources. The supporting visuals are also highly appealing, so the post certainly stands out among similar ones.
A Data-Heavy Article
While we’re on the subject of information-heavy posts, let’s also touch upon the statistical or data-heavy article.
It’s rather similar to both the ultimate guide – as it offers a lot of information on a subject – and to the roundup post, as it offers a roundup of information. It aims to provide access to all the most relevant and interesting information on a topic and support it with relevant research or outside sources.
This remote work statistics post by Flamingo is a great example. It provides a list of all the most important stats on the state of remote work and links out to the source for each. Instead of having to read through several articles, a reader (who may just happen to be a content writer) can go through this list and pick the data that is most useful to them.
These posts can also attract some serious links, especially if you keep them updated regularly and add any recent statistical data to your list.
A Roundup Post
Roundup posts are posts that compile an extensive list of resources and provide brief commentary for each item. For example, a post on the best business themes is a good example of a roundup post.
Ideally, you want to provide the most vital information alongside each item but still keep the post short enough to hold a reader’s interest. Consider what it is they would need to know in order to be able to make a decision, and include that information only. If you need to provide further detail, you can supplement it via another, more extensive article.
This post on the best online resources to learn to code for free is another great example. Notice how it lists a lot of courses but also keeps the information about each of them brief. Plus, the bulleted lists are there to make skimming easier.
A Long, Long List
List posts are similar to roundup posts, but the main difference is that they offer less accompanying information. Their value is in the sheer scope of choice that they provide.
When writing these kinds of posts, you want to make them as long as you possibly can. Be careful when choosing your subject, as you may end up with not enough items for a long list post. In this case, you should consider turning it into a roundup post instead.
Lists posts should also be formatted cleverly so that the reader has a clear demarcation line between each item. You can do this by adding a visual element after each item or by using bold lettering.
Take a look at Preset Love’s post on Instagram Lightroom presets. It’s very long, but it never gets dull, as there is an image that showcases each preset, making it much easier for the reader to select the one that is most appealing to them.
Finally, you can also consider turning your data-heavy articles into infographics. They can be a much more visually appealing and straightforward way to present heaps of data, especially if they are illustrated well.
If you want a reader to access a large quantity of information, this is your content format. It will save them the time they would need to read 1500+ words, which they will certainly appreciate. The visual elements will also help them retain this data better. And because of its digestibility and visual appeal, they might also share it on social media or their own website.
Here’s a neat infographic about careers and personality types by Truity. While it’s certainly informative, it also happens to be a lot of fun, which makes it the perfect conversion-boosting element. Your readers will be much more likely to appreciate you after coming across such an engaging element.
All of these content formats can help you boost your conversion rates if you execute them well. Remember that you always need to align the format not only to the content you’re looking to share but also to the preferences of your target audience.