Marketing is the soul of any business as it helps you reach out to a maximum number of people. Without proper marketing, your business might not reach the target you want to achieve. So to make sure that you get to the desired milestone, you need to have the best marketing. So if you want to create an impactful marketing plan, GO YOU Branding is here to help! We specialize in assisting businesses in developing comprehensive and effective marketing plans. This guide will show you how to combine different marketing tactics to create a plan that works for your business. Keep reading to learn more!
Determine your Goal
The first step in creating a marketing plan is to determine your goals. What are you hoping to accomplish with your marketing efforts? Once you know your goals, you can begin brainstorming different tactics to help you achieve them. There are a variety of different marketing tactics that you can use, and the best way to combine them is to tailor your approach to your specific goals. For example, if you’re looking to increase brand awareness, you might want to use a mix of digital and traditional marketing tactics. If you’re looking to drive sales, you’ll want to focus on ways that lead to conversions.
Write an executive summary.
This is essentially a summary or overview of your entire company and the critical details of your marketing plan. The executive summary highlights the function of your business and tells the purpose of your plan. The summary should not be very long. You can include past achievements and the future direction of the company. The summary is like a quick introduction before you get into the meat of your plan.
State your business/company’s Mission, Vision, and value
Revisiting your company’s mission, vision and values is essential to highlight early on. It will provide clarity to others and answer any question as to why your marketing plan is the way it is. It will show viewers you had this in mind throughout your entire planning process. It will tell the people how your company has to reach its point and where you are looking to be in the future.
Identify the market and competition.
One of the most important steps with any plan is doing your research, studying the market, studying the competition, what others are doing that is working and what is not working for them, and then determining what you can do and what you should avoid to make it even better. Analyze the other company’s strengths and weaknesses, touch on what you are doing well, and never be afraid of stating what could be done to make it even better.
Define Your target customer
After identifying your competition, you must identify your target customer. This will allow you to create more informed and tailored marketing strategies. Understand the target people from scratch, how old they are, what their income is, what are their interests, and what they value. If your target audience is a mixture of different people, break them down into small categories and determine, according to the number that how much you should cater to each group.
Present marketing strategy
Lay your marketing strategy from beginning to end; while writing your marketing strategy, you must consider these three steps.
- what to do
- how to do it
- what channels to use
In order to achieve better, it is highly recommended to turn this into visuals. Infographics, in general, are wonderful for displaying information in a way that is easy to understand. People are much more likely to retain information paired with a visual rather than text alone.
Define your marketing budget
Detail the budget consideration for your plan and determine how much it will cost to reach your goal. It is important to be clear with this upfront, at least as best as you can. Marketing can be costly, and there are often a lot of hidden expenses. Try to set a cap early on so you have a goal to stay under from the jump.