There are thousands of numbers of WordPress themes available in the market when you hit the search button. But this does not mean that every theme fit the current market standard.
Choosing a perfect theme for your website is always a difficult and important task. But the one you pick must be able to display your content in an impressive way. The theme must be compatible with all size and shapes of devices available. The content and design must load in a fraction of second.
Before you choose the best WordPress theme for your website, you need to learn about the simple yet very effective steps. In this article, we have briefly explained the list of factors you need to consider while choosing one.
Simple and Content Oriented
Nowadays, most of the WordPress themes are built with fancy texts, colors and complex templates, etc. which sometimes may not be required for your content. It will only create a problem for you to achieve your goal.
Always strive for simplicity. Search for the theme that is parallel to your website’s goal and content standard. The design should not compromise with the usability and simplicity of your website.
The main purpose of choosing a simple design is to help web visitors while navigating and accessing the information easily and efficiently.
Your website will seem meaningless if your users are unable to find their way around.
Web visitors tend to care more about web page loading speed than the design of your website. Page loading speed is a major contributing factor for abandonment.
According to Kissmetrics, “47 percent of consumers expect a page to load in 2 seconds or less. Also, 40 percent of consumers will abandon a website that takes more than three seconds to load.”
So, choose a WordPress theme which is light-weight and results in faster loading speed. Heavy design themes will only give your visitors a chance to leave your website.
Fast loading speed means better performance and it automatically leads to huge traffic.
Making your website responsive will allow you to display your content and design in any size or layout possible. Nowadays most of the traffic rely on their hand-held devices rather than laptops of PCs to browse through your website.
According to the Statista, “In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year. Mobile currently accounts for half of all global web pages served.”
You definitely need to adjust your website according to the device your traffics are using. If you are not tapped onto this then you are always going to hurt your business and conversions badly.
Times have changed and you need to adapt accordingly.
Ignoring reviews and focusing on developers opinion
Nobody will say that the code they have written is bad. You will find thousands of theme for your website online which might market themselves as the perfect one.
But the question is, Are they telling you the truth?
The only way to find out whether the theme is really optimum for your website is from the genuine reviews of previous users. Only they can give you the full picture of that theme.
Another important thing, while reading those reviews you need to be clear about things you are looking for your website. Different user may have a different opinion on different features. You need to filter out good and bad reviews as per your website’s requirement.
Thus, a developer may only highlight his/her website on the basis of its strength and qualities but it is your job to dig out whether it will be a perfect match for your website or not.
There are plenty of themes easily available on the internet for your WordPress site. You need to be extra careful while choosing a perfect WordPress theme whether it’s free or paid one.
If the theme you choose is badly-coded, then you are going to have a hard time while setting it up. Later you may also require customization works as per your content/design and poorly executed codes will only make it tough for you.
So, It will be a great relief to have a professional assistance 24/7 at your doorstep for any of your customization work. Imagine having a team of professionals ready to guide you through each step of your development process. On the bright side, the support team will give you a blueprint on making your website’s foundation strong and got your back on any errors you commit.
Even well-written codes may create nuisance sometime. Thus, be sure to go through all the reviews and ratings of the theme before going with it. Make sure to choose a theme whose support team will be able to get you through any kind of a mess.
Search Engine Optimization will help you to reach out to a greater audience present on the internet. No matter how good you have built your website, people will only know you or search you through the medium of search engine.
Although you have a visually stunning website, you need the help of better SEO techniques to rank above others and mostly your competitors.
The theme you choose for your website must present a smooth display of your content as well as easy navigation for users. So, try to avoid difficult designs and separate templates for your web-pages. It will not only confuse your users to navigate but also makes challenging while implementing your SEO strategy.
Google has clearly stated that the loading speed of a website directly contributes to the ranking process. Therefore choose a theme that perfectly uplifts your websites SEO.
Take your time while choosing the best suitable WordPress theme for your website. Do not choose just any theme which will make you regret later. Always, select an optimized theme that is easy to work with and boosts your websites in every possible dimension.
Whether you choose a free WordPress theme or a paid, always try to invest your money and time on the right one.
Hopefully, this article will be helpful to you while choosing the best WordPress theme for your website.