Image source: WebFactory Unsplash
Content for Your WordPress Ecommerce Blog
Blogging is a strong marketing tool that requires a lot of hard work, dedication, and strategic planning. If you want to use your blog to raise brand awareness and increase your customer base, you need to know what you’re doing. The same goes for a WordPress e-commerce blog.
This is why you have to build a spotless content strategy for your e-commerce blog. But, if you don’t know how , we’ve got you covered. We’ve put together this step-by-step guide to help you understand how to create content that is powerful and effective.
Let’s take a closer look together.
1. Provide Value
The first thing you need to think about when writing your e-commerce blog is the topics. What are you going to cover and who’s going to read this?
To make sure you’re nailing the topics, you have to define:
- your target audience
- their pain points, dilemmas, issues, and topics of interest
Once you know who you’re aiming the content at, you’ll know what topics to cover. The most important thing is that you provide valuable content:
- valuable and accurate information
So, if you’re running e-commerce that sells baby equipment you could cover topics such as “How to Choose the Perfect Stroller” or “8 Tips For Building Great Baby Sleeping Habits“.
Understand what they’d want to read about and make sure you cover the topics they’ll care for.
2. Stay Updated
Another majorly important thing is that you always stay updated with the latest news from your niche. Following and covering trending topics is a must if you want people to keep coming back to your blog.
Therefore, stay informed about everything that’s happening within your niche:
- the influencers
- the events
- the latest updates on the products you sell
- the news
So, let’s say your e-commerce is selling gardening equipment and there’s a huge annual gardening festival approaching. Make sure you cover it in your blog.
3. Find Keywords
To make your blog successful and ensure it ranks high in Google search results, you have to start thinking about the power of SEO.
Optimizing your content for search engines is a necessity, and finding the right keywords is your starting point.
To find the keywords that will make your blog content stand out, you can use tools such as:
- Google Keyword Planner
Naturally, you have to learn about proper keyword placement and avoid:
- keyword stuffing
- keyword cannibalization
You can even use some of the SEO WordPress plugins to ensure you’re doing it all right.
This will teach you how to properly handle the right keywords and ensure your content is suitable for both humans and search engines.
4. Be Versatile
Your blog needs to be informative, entertaining, and memorable. The only way to achieve this effect is to constantly produce and publish versatile content.
Using different types of content will help you keep your audience engaged and active. Here are some of the best content types for an e-commerce website:
- how-to blog posts
- product reviews
- real-life customer stories & storytelling
- interviews with expert or influencers
Publish something new and different with every new blog post and try staying as interesting and versatile as possible.
5. Add Visuals
When we’re talking about writing a blog, we mustn’t forget about the power of visuals.
“Visuals are able to complement and enrich your content, making it easier to digest and certainly more memorable. Don’t hesitate in adding the right visuals to your blog post since it can only do you good,” says Mila Pearson, the head of writers at Trust My Paper.
Therefore, start adding:
Use the visuals that will tell your audience what the post is all about and help them digest the information faster.
Naturally, watch the size of the visuals and don’t allow it to slow down your page loading time.
6. Allow Readers to Scan
When your target audience is looking for information online, they want to find it easily and quickly. That means they don’t want to waste their time on extensive reading unless it’s necessary.
This is why your blog needs to allow them to scan for information, and find what they need within seconds.
So, forget about huge chunks of text and enormous paragraphs. Instead, start using:
- bullet points
- bold and italics
- short paragraphs
Use an essay writing service in case you need help with reorganizing your blog posts and focus on making it easy to scan.
7. Use a Simple Design
The design of your e-commerce website plays an important role in the way your visitors and readers perceive it.
The best thing you can do is focus on:
- simple design
- clear architecture
- minimal number of colors
Use a WordPress theme such as Web Log and don’t allow for the design to influence your readers’ attention or decision making.
8. Write Like a Professional
Finally, there’s one last thing you have to remember. Your blog represents your business.
That means that every word that you write needs to be written accurately and professionally. Otherwise, you’ll be embarrassing your brand and your e-commerce.
To achieve this effect, you should always:
- edit multiple times
- run your content through a spell and grammar checker
The important thing is that you polish your content to perfection before you post it on your WordPress blog.
To write spotless content for your WordPress e-commerce blog, you need to set clear goals and use the right strategy to reach them.
Use the tips listed above to create a strategy that will get you the results you want. Stay professional and constantly work on improvement.