How to Write SEO-friendly WooCommerce Product Description
With the advent of eCommerce, many regular stores have made a transition to selling online. WooCommerce is a platform, reliant on WordPress, which allows you to open your own store and sell your goods. In a sea of such eCommerce shops, it can be difficult to get differentiated and achieve some modest visits, but that is where SEO-friendly web content comes into play.
As Google indexes web pages, it is normal that it will index your WooCommerce store as well. Making these pages as SEO-friendly as possible is a great thing to do since the chances of making it to the first page in Google results are great. With only 5 steps to opening a WooCommerce store, it may seem easier to do than it is. Always make sure to follow some basic principles of SEO, but never forget that the text presented on the page needs to be optimized as well.
1. Use Optimal Wording
A leading San Diego SEO company explains that it all starts with words, or keywords: word by word, everything from a product description for your WooCommerce store to your articles and blog posts the words you use, or don’t use, play a major role in SEO. Use words properly by performing research on the keywords and key phrases that your target audience may be typing as the search query on Google. The closer you can get to what the audience types in, the higher the chances that you will be shown on the first page, and the higher the chances that you will be awarded a new client. However, overusing the target words and repeating them overtly can have a counter effect: Google does not speak English, but it understands what a natural human language should look like, so it cannot be tricked into thinking that more synonyms or overt usage of keywords equals a better and a more relevant page.
2. Tell a Story – Explain, Do Not Assume People Know About Your Product
When promoting your product, do not just opt for a bullet point description or a 20-word noun phrase and hope that this will be the end of it. No, rather try to tell a story that is behind your product. More text will let you use more keywords and keep your reader (and a potential buyer) interested and on your page for a longer time. This in turn means more traffic, higher ranking by Google and WooCommerce’s algorithms and in the end more sales for you. Try to be detailed in your description, but do not overdo it: a buyer needs only a few technical details, the rest is up to you. Hire SpeedyPaper to do this exact thing for you. Save yourself the time and the effort and use them to find out about more ways to keep your customer a happy customer.
3. Optimize Titles, Headers, and Subheaders
Optimizing titles, headers, and subheaders is only SEO-friendly but is also reader-friendly. Make sure you use proper formatting for each of the formats of the text and make it stand out. This enables your potential customers and those alike to better understand what your product is about without even reading the full article. It is the headings and subheadings that enable them to skim the page, as the most important information stands out this way.
The size of the paragraph plays a big role as well. Google favors shorter paragraphs that could be read with ease and in a few seconds. Having a wall of content right in front of you is very discouraging to the reader, so unless you professionally write long stretches of text, make sure your readers can handle the amount of text you’re presenting them with. Ideally speaking, a paragraph should be no shorter than 3 sentences and no longer than 5-6.
4. Write Your Own Meta Descriptions
Meta descriptions are an integral part of any product and any webpage. Make sure to use no more than three sentences, but take your time to develop them. Even if this means waiting for inspiration to come to you, do it this way since a good, catchy meta description is very likely to turn scrolling into clicking – and it is clicks on your links that count. If your WooCommerce page happens to lead to another website, make sure to use a Cheap SSL Certificate to protect your clients and to guarantee the privacy of your data. Google may warn them if the website is not secured, so make sure to provide a good experience to your customers: this is a part of an SEO-friendly attitude since Google does monitor how many times your link was clicked.
5. Add Alt Text to Images
In the era of photographs and computer-generated images, it goes without saying that Google will index these as well. Make sure that your pictures are properly named, so no more 01062021174358.jpg, but rather “cute_kittens_sleeping_on_the_sofa.jpg”. Make sure you do not overdo it with the alt text appended to your images because Google’s algorithms react to an overt usage of synonyms by degrading the site in terms of position within the search results. Avoid adding alt text of the type: “dog pup puppy doggo mans best friend black sitting on the floor” but rather go for: “a black labrador sitting next to a sofa”. The second one is much more appropriate in terms of SEO-optimisation as Google already can recognize that a labrador is a dog, or a pup, puppy, etc.
Whatever your need and whatever kind of services you may be selling over WooCommerce and their plug-ins (which have been downloaded almost 4 million times), make sure that the SEO optimization is carried out the proper way. It may take much longer to establish even a single page this way, but bear in mind that the time needed to correct a page is even longer. By spending more time on optimization now, you save precious time in the future and make sure that the resulting page is pleasant both to the reader and to the search engine.