Search engine optimization encompasses a wide range of tactics divided into on-page SEO and off-page SEO. When people talk about boosting their SEO, they almost always mean on-page SEO.
However, most people think that on-page SEO is just about scattering keywords around the page, which is not valid. On-page SEO is the process of optimizing individual pages or posts to rank higher and boost website traffic in search engines.
Let’s talk about on-page SEO in more detail.
What is On-Page SEO?
The method of optimizing web page content for search engines and visitors is known as on-page SEO (sometimes known as “on-site SEO”). Title tags, internal links, and URLs are some of the standard on-page SEO techniques.
On-page SEO is different from off-page SEO, which focuses on signals that occur outside of your website (for example, backlinks). As on-page SEO has evolved, it’s essential to stay updated with best practices. Before we begin, let’s understand why performing on-page SEO is important for any given website.
Importance of On-Page SEO
On-page search engines use SEO to assess your website and the data associated with it to determine whether a user’s query is relevant to your site. Google’s algorithm is continuously updated to understand a searcher’s intent and provide search results relevant to users’ needs. Your website should grow in sync with Google’s algorithm.
If your on-page SEO is not in place, you might not even rank for your targeted keywords. Hence it is vital to perform on-page SEO in the right way. Adding to it, you simply cannot ignore on-page SEO as it gives you more control over optimizing on-site elements that will, in turn, help to boost your website traffic and increase your online presence.
Let’s now discuss ten essential on-page SEO factors.
10 Essential On-Page SEO Factors
1. Title Tags
Title tags are one of the essential SEO factors when it comes to on-page optimization. Title tags help to let everyone know what your page is all about. If you do not include a target keyword, search engines will not understand what your page is about. Hence it’s essential to make your title tag user-friendly and compelling so that the users will click on the search result.
Click Edit Snippet and enter the title tag for your post/page. Simple! Isn’t it?
2. Meta Description
Meta Descriptions are the meta tags that describe your post/page and appear underneath the title of your page. Meta descriptions help to improve the click-through rate in the search engine result pages.
Make sure that your meta descriptions are not just in the form of a sentence but provide valuable information about your page to the users. High-quality meta descriptions can appear in the search results, improving the quality and quantity of your website traffic.
If you’re facing trouble adding a meta description to your post/pages, we strongly recommend using Rank Math, which adds meta descriptions to your posts/pages with ease.
It’s important to write compelling headlines that spark interest in users to click through your content and read it. A well-written headline can make a massive difference between a click and an impression, and that’s the reason you should create them strategically.
4. Header Tags
Header tags are the HTML elements used to identify different headings across your post. They are categorized as H1- H6, H1 being the largest like a mini title tag, and H6 is the smallest.
Header tags make the content easier to read and have an indirect impact on your rankings. These tags help to organize your content in a proper structure so that it’s easier for the users to navigate through your content. You should try and include your target keyword in at least one of the subheadings.
Rank Math provides you with suggestions if you do not have a focus keyword inserted in your headings.
The format of your webpage’s URLs also has SEO effects. When you build a URL that includes important keywords, the topic that your website covers becomes even more evident.
Both search engines and users can look at the URL and be certain that they know what the page is about. This may entice users to click through from the SERP to the specific result.
6. Write SEO Content
Writing SEO content means writing content keeping in mind both search engines as well as users. If you just write content for the sake of doing it, it won’t do any good to you and your business. If you write content for people that is high-quality, relevant, and valuable, your chances of appearing in SERPs will increase.
As the Google algorithm keeps changing, you must adapt to the new SEO techniques and provide content that adheres to the changing rules. Also, you can always revisit your old content and update it as and when needed.
Rank Math is a great on-page SEO plugin that makes it easier to run your site through the list of information and ensure that you have hit the critical points.
7. Write SEO Friendly URL
Create a URL that contains the primary keyword; this helps the users understand what the content is all about. However, do not stuff keywords unnecessarily. The URL should be user-friendly, and make sure you do not include any special characters that make the URL challenging to read.
8. Image Optimization
Images make your content more visually appealing. Hence, you must include at least one image in your post/page. Also, ensure that you add a proper file name to your image and add alt text.
If you’re using Rank Math, you need not worry about adding alt text to your images. Rank Math automatically adds alt and title attributes to your images. To find the image optimization settings in Rank Math, navigate to Rank Math > General Settings > Images from your WordPress Dashboard.
9. Mobile Optimization
Search Engines consider mobile optimization as an essential SEO ranking factor, and if you do not have a responsive design, you’re going to lose your rankings!
Your users are likely to access your site from various devices, and it’s your responsibility to provide them with the best user experience. Your content should fit correctly on various screen sizes and platforms, and that’s what mobile optimization is all about.
You can always analyze your website traffic to understand your user’s device preferences. You can then select a responsive theme that adapts the display to your user, no matter whether they are using a phone, a tablet, or a computer.
10. User Engagement
The content should entice readers to stay on your website and read your content. This helps to reduce the bounce rate and also builds a strong relationship and trust with the user. To improve user engagement, you can:
- Add crisp and clear headlines
- Structure your content in a way that its readable to the users
- Add images and videos to your content
- Add relevant call-to-actions
On-Page SEO is an essential factor to consider when you want your site to rank on the search engines. We have given an overview of on-page SEO and the vital factors you need to keep in mind while performing on-page optimization.
If you have any other techniques that help perform on-page SEO in a better way, please let us know in the comments section. We’re more than happy to hear from you.