Writing SEO Optimized Content for WordPress: An Ultimate Guide
Being the world’s most popular content management system, WordPress has proven that it’s a great choice for launching your website, running a blog, or building a brand. Its features and the options it offers to its users make it simple yet convenient and powerful. But, simply launching your WordPress website won’t help you rank high in Google or reach the people you want to reach. Instead, you need to work on your content.
Writing SEO Optimized content for WordPress means writing for the search engines and for the people who’ll be reading it. It sounds tricky but anyone can do it with proper guidance. That’s why we’ve put together this ultimate guide for writing SEO-friendly content for WordPress.
Let’s break it down.
1. Find Your Focus Audience
When it comes to content writing, the first step is always getting to know your target audience. Since you’re writing for your WordPress website, you should already be aware of who your target audience is.
Still, do your research and thinking to define this group of people as specifically as possible. Define the details such as their:
- social background
- level of familiarity with your topics
Build a persona that represents your focus audience and keep it in mind whenever you’re writing your WordPress content.
2. Find & Implement Keywords
SEO and keywords don’t exist without one another. Your on-page keyword usage will significantly impact your ranking, so it’s a major factor to consider.
There are two phases to properly using keywords in your WordPress content:
- finding keywords
- implementing keywords
To find the right keywords, you’ll need to:
- do keyword research using analytics, competitor monitoring, and tools like SEMrush or Google Keyword Planner
- define the main keyword
- choose other supporting keywords
Next, you want to implement those keywords into your content wisely:
- use the main keyword several times throughout the text
- insert it naturally and seamlessly
It’s important that your keywords don’t stick out to the average reader, but are still there for the search engines to recognize and take into account.
The importance of ranking high in Google search results is immense. Use your keywords as the main tool to climb the rankings.
3. Nail the Headline
You can write brilliant WordPress content but if your headline isn’t powerful enough, you won’t have the CTR you need.
Great headlines will grab your audience’s attention, get them to click, open, and read your content. To make every headline a winner, follow these simple principles:
- use your main keyword
- use numbers and figures
- specify what the content is about
- promise valuable information
- address your audience’s needs, interests, or problems
- Health Benefits of Drinking Coffee
Drinking Coffee: 7 Biggest Health Benefits According to Science
- How to Raise Confident Kids
12 Strategies for Raising Confident Kids Without Overparenting
In both cases, the second title is more specific, promising, and thus more powerful.
4. Optimize URLs
Optimizing your URLs is the next thing you want to do. Leaving default ones would be missing a huge SEO opportunity.
So, if you’ve written content about “8 Best Baby Body Carriers for 2021 Parents” your default URL might be:
It looks horrible and it says nothing. Instead of leaving it this way, optimize it for a better impression:
You can leave out filler words such as for, to, and, in, and just focus on your main keyword.
5. Use Subheadings and Header Tags
The way you organize your content influences how easy it is to read, and how much your audience enjoys it. You should divide it into smaller, meaningful sections using subheadings you’ll assign header tags to.
So, when writing your content, make sure to:
- break it down using subheadings
- use keywords and phrases in the subheading
- make subheadings informative and clear
Here’s an example:
- H1: 8 Best Baby Body Carriers for 2021 Parents
- What is a Baby Body Carrier?
- What Are the Benefits of Using a Baby Body Carrier?
- What Are The Best Baby Body Carriers for 2021 Parents
- Baby Kangaroo SX 2021
- Mini Baby Carrier Deluxe
Most people won’t read your content from A to Z but will focus on the sections they care for. Your subheadings will help them find those sections, save time, and remember your content as useful and easy to read.
6. Write High-Quality Meta Descriptions
A meta description is a significant sort of meta tag that briefly summarizes what your WordPress content is about. It’s there to give your audience an additional motive to read your content, and further signalize to Google algorithms that your content matches a search.
To optimize your meta descriptions, you’ll need to:
- always write original meta descriptions for each new WordPress page
- include your main keyword and some of the secondary ones
- summarize your content in 2-3 sentences
- keep it short and to the point
A great meta description will boost your blog and website, and improve your CTR.
7. Provide Value & Quality
Finally, you can’t expect your WordPress content to be successful unless you give your readers something truly valuable they’ll appreciate. The value of your content is seen in:
- facts and data you use
- credibility and accuracy of the information you’re sharing
- problems and dilemmas you solve
- resources you’re using
- accuracy of your writing
The better your content, the more popular and visited your WordPress website will be. So, don’t just focus on the form and technical aspects of SEO – also account for the quality and value you give your readers.
Creating great content is very important, but not everyone is a masterful writer. For instance, students who think their writing skills need some work often think “who can write my paper?” and hire writer from a professional writing service. They can do everything from rewriting to grammar check.
When you write your content, make sure that your readers are happy with it and wish to read more of it.
Optimized WordPress content is a powerful tool you can use to boost your CTR, raise brand awareness, increase your audience, and reach your goals. It may sound complicated at first, but with the right mindset and some hard work, you can do it like a professional.
Use our ultimate guide and the 7 steps we’ve shared above, to create highly optimized and SEO-friendly content for Word Press.