If you have a stunning website, but there is no traffic then this is the worst for your business. Spending so much time creating something that gives you little to no results is discouraging. But, don’t give up. Considering such issue we have a list of tips to boost traffic and generate leads on your WordPress site.
Increasing traffic on your page will not only convince you that your time has been well invested, but it will also increase your brand awareness, build confidence with your target audience, and boost your rankings.
But how to do so? Is the question. Increasing your web traffic will give you a better understanding of what your audience wants, so you can continue to produce content and products that meet their needs and anticipate them.
You’ll find yourself wondering multiple times when you start a blog, what more you can do to boost your lead generation. Given your limited resources, you must prioritize the right tactics and decide which ones you deserve your attention. Your WordPress project is like any other task; the more you take care of it, the more your goals will be realized. You need to be creative and get traffic flowing to generate leads.
In this post, I will discuss some applied wining strategies that will surely be a boon for you. Each of the following tips to increase traffic to your WordPress website is tried, checked and practically guaranteed.
1. Create a Subscription Lists For Lead Generation
You have been able to generate a lot of engaging content and get good answers on it. There is always room for growth, though. You must notify your guests once you come up with new content. It may seem obvious, but all need to create their guests ‘subscription list’. This gives you an opportunity to be friendly and reach out to your guests.
When someone visits your page, making sure they sign up will ensure that they remain willing not to forget about you. One way to get visitors to sign up is by supplying them with a freebie, like an eBook as a welcome discount or free download. They will be drawn to you as long as the subscription price can be seen by visitors.
2. Optimize Your Posts in the SERPs & Generate Organic Website Traffic
No mention of search engine optimization (SEO) there is absolutely no way to think about generating traffic. While most bloggers realize the importance of ranking on Google’s search results, many are not aware of how important it is to show your content on those search results.
Keeping this in mind, you need to reflect on two main things:
- Your post title should include keywords that are likely to be searched by potential visitors on Google.
A meta description should always accompany the post to give viewers a clear idea of what they can expect by further browsing.
- Optimizing the title and description for the results of the search engine will ensure a better ranking for your snippet and will generate high-quality leads and high traffic volumes for your WordPress site. On the other hand, you can also use the free WordPress SEO plugins that will handle all of your on-site SEO needs for you.
3. Create Lead Magnets For Website Boost
A lead magnet is a sophisticated way to label the guests with a special offer. People love a free gift, which is why you should create lead magnets for lead generation and conversion boosting. It’s a very easy way to capture the interest of users who search your website and turn those visitors into email subscribers you can eventually switch to. The simple fact that you know they are interested in your free product will enable you in the near future to quickly turn them into a paying customer.
While you don’t always have to give it for free- use it like a carrot. Do you want more subscribers to the newsletter? Free PDF if you sign up. Do you need more users registered? Give away an ebook after registration in increments.
There are a lot of lead magnets you can easily create with a free tool like Canva in no time at all like:
- PDF guides
- Resource lists
Make sure the lead magnet you make is relevant to your business, and your visitors want to get their hands on it.
4. Incorporate Social Media Buttons
Today, social media has become an essential part of the lives of every citizen. Social media is your friend when it comes to advertising. Social media also gives you the opportunity to invite others to the discussion. Moreover, you open your page to social circles you might not otherwise have access to when you give visitors the option to share your content vis social media.
So how do you do this? It’s quite simple. All you need to do is to use an easily accessible plugin to attach social sharing buttons to your WordPress blog. When choosing a plugin, you need to make sure that the buttons you add are in line with your site’s overall tone and the audience they may cater to. You should be able to easily configure the buttons and place them inaccessible and usable places for your audience.
While WordPress also provides you the plugins which are specifically made for social sharing. Although combine social media sharing with the above strategies and you’ve got a great formula in WordPress to boost traffic and generate leads.
5. Guest Posts Publications
Although posting guest posts is not exactly new, you may still not know how many ways to explore them. For example, in the same niche as you, you can scan for bloggers and meet them to add a guest post. You will have a better chance of attracting new leads when you post guests on a high-traffic blog that has a similar reader base as your target audience.
Highlight what you can give in return, like any kind of deals. You can start with a creative suggestion, and build the relationship from there. You must, of course, be open to the idea that not everyone is going to respond favorably. However, once you’ve made a name for yourself in your niche, it’ll pay off for sure.
In addition, to generate traffic for your WordPress site, you can also publish guest posts o community-focused sites such as Quora or Medium. Write an engaging author bio that includes a link back to your website so that when your new audience reads your awesome article, they’ll head straight to your website to check you out.
6. Create a Landing Page
Another great strategy to boost traffic and generate leads is to create a dedicated landing page. A landing page devoted to a single call-to-action, such as an option email list, works so well because there is nothing else on the site to annoy the client, making it more likely that they will take the desired action.
When a user land on this page, the logical next move is to give up their email address, rather than ignore the option and switch to a different page. So be sure to send your website visitors to a dedicated landing page if you want to boost traffic and create further leads.
7. Use of Popup pages and Lightbox plugins
Popups and lightboxes are overlay screens and windows that appear when users either tap on an object or open a page automatically. Popups and lightbox can add to your lead generation in areas that do not have subscription lists. You will remind users about your items by using Popup windows and lightboxes. While you can also make sure that this information is not easily dismissed by your viewers.
Furthermore, you can also allow these popups and lightboxes to include contact forms, subscription forms, registration forms for users and more. Popups are a great means of website traffic boost. You can make it much more easy to gather user feedback and create an email subscription list. Most of the available lightbox and popup plugins are highly customizable as well as relatively lightweight.
These are some strategies that will help to boost traffic and generate leads for your WordPress website. If you want to increase blog traffic significantly, you should consider all these tips to boost traffic and generate leads for your WordPress site.
Although you can also use WordPress plugins to improve your lead generation and boost traffic for your WordPress website.
There are thousands of plugins on the WordPress plugin directory. However, always don’t forget to keep your site clean by keeping limited and useful plugins only.
Along with boosting your website rank, you will love to know things about website conversions. Here is a free guide to you on, How to Increase Website Conversions?
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