You are a business owner, you’ve built a website and even managed to attract some visitors. But still, you can’t get any leads or sales. It could be your website is not converting your visitors into customers. Unfortunately, most of the businesses mainly focus on getting visitors, not realizing the importance of website conversions by turning visitors into buyers.
Well getting traffic is not so difficult, but getting that traffic to convert is a different story. Actually, it’s not only about sales or paid customers. But Conversion also refers to getting your visitors to take a specific action on your site, whether that’s buying a product, filling out a contact form, or subscribing to your newsletter.
First of all, you should have to learn as much as possible about your customers and what kind of factors are influencing them as they access your website or when they are in the buying process. The more you know about these things, the better you can optimize your site specifically for them.
1. Not Providing Relevant Content
The success of your website is determined primarily by its content. While finding relevant and timely information should be on the top of your website’s criteria. The key to a successful website is having clear, relevant and keyword-rich content that delivers the right message with power and conviction. The content on your website should target your audience, engage them and persuade them to take action.
Some common annoyances on websites:
- You do not offer useful information
- Difficult navigation
- Too many ads or popups
If you’re having trouble converting visitors to your website, there is a good chance that your content marketing efforts are falling flat. You might not be creating the type of content that keeps your readers engaged. So that provides relevant information on your website and see how your website visitors convert into customers.
2. Targeting The Wrong Visitors
Targeting the wrong visitors is also another reason that your website visitors are not converting into customers. Having thousands of visitors on your website means nothing if they are not targeted. That’s why it’s critical to research your audience thoroughly. Analyze your website traffic to see how they are coming to your website and which keywords they are using to search before encountering your site.
Sometimes, even the best design, good copy, and strong brand may fail if your website visitors don’t feel secure on your website. So that research and identify keywords that bring buyers to your website and then structure your content around them. Make sure the content strategy you are using focuses on the commercial intent.
3. Bad Mobile-Friendly Experience
Mobile-friendly or responsive design has become more increasingly nowadays. Although it isn’t enough for your site to be responsive, it has to be designed specifically for mobile in terms of content and structure. Mobile users are quickly dominating the landscape, and if they cannot easily navigate your website, they will leave without signing up for your services.
Therefore, businesses must make sure that their websites can accommodate mobile users with the same ease as PC users. Because it creates confidence in their professional ability to provide products and services.
4. Slow Load Time and Speed
While this is also the main reason that your site is not converting. On the other hand, Content Management System such as WordPress makes it easy to get a responsive website online, with hundreds of free responsive templates available.
While we all know the importance of website load time and speed. It is one of the factors that is increasingly becoming a critical issue with conversions. When your website doesn’t load fast, your visitors leave and are unlikely to visit again in the near future. However, businesses should remember to test their websites before putting them to real use. Ensure that your website is optimized and loads fast.
While, some other factors that can slow down your website are:
- Average web hosting
- Heavy code and plugins
- Broken links
- Images that aren’t optimized
- Flash and Ajax
Therefore, at first, check your site speed whether it is loading fast or not. If your site is taking a long time then you need to work on it.
5. Lack of Call To Action
Without a clear and concise call-to-action, you simply won’t convert, either your website is user-friendly or provides quality content. However, if the visitors do not know how to take action after processing the information, the actual purpose behind building a website turns useless. Users may want to convert but just don’t have the opportunity because you haven’t provided it. If you want them to perform an action, do state that out clearly in the text. On the other hand, by assuming things that your visitors know everything, you can commit a big mistake.
Therefore you have to place Call to Actions (CTAs) on the landing page itself.
Moreover, create compelling content and call to action- are each of your pages displaying all of the relevant information about your products, services or business? Is there a proper call to action to get your visitor to take action? You need to ask them to take action, or else they probably won’t. Provide all the information users need so they know exactly what you want them to do next.
6. Complex Checkout Process
A lot of websites have a complex and convoluted checkout process. It makes frustrates the buyer and at worst makes them abandon the process and go elsewhere. Although if they have to jump through hoops to complete their purchase, they will abandon their carts and maybe shop at your competitors instead. So that makes a process as simple as possible.
Your checkout process should be simple and with the minimum number of steps. It should also have the least number of forms fields to fill out. While from the product detail page to the cart page and then straight to the payment page make the process simple. Additionally, also make registering optional.
Example: Log Book Pro
7. You’re Guessing or Measuring
While you can’t manage what you don’t measure. This is actually one of the reasons why your site may not be converting. You have to keep measuring your site. If you’re not measuring, you’re guessing, and in turn, not really making any strides. The two most frequent problems in the regard are that you either aren’t tracking your website activity at all or you’re simply not reviewing your results. Some do you know they should be tracking but just aren’t sure what to look for or what to make of the results.
Well, you should always start with your goals in mind. Then you can identify which key metrics will help you to measure your progress towards those goals. Once you start measuring, you can improve on those metrics; figure out what is working, what isn’t and then fine-tune and optimize. Make sure there is no reason for your customers to come across a 404 page through normal use.
These above reasons are just a starting point to help boost your conversion rates. They’re really just a starting point to help grow your site conversions. But many small changes like this can make a big difference. Improving conversions does not have to be a difficult proposition. Think like your customers, and optimize your website.
So you can properly deal with all of their questions and concerns. If you find that any of these reasons apply to your business, simply make the changes and you’ll see a big difference or improvement in your conversion rates and bottom line.
‘Alternatively, you can look into outsourcing the work to an SEO agency.’