What is EAT in SEO? How To make your E-A-T Score Better? 2021

it has always been so since the introduction of all the various algorithms such as Panda and Penguin in then. In this article, I will share What is EAT in SEO? How To make your E-A-T Score Better?

How To make your E-A-T Score Better


Anyone who writes for the network must continuously deal with Google. With the parameters that from time to time, the search engine giant goes to indicate: it has always been so since the introduction of all the various algorithms such as Panda and Penguin in then. In this article, I will share What is EAT in SEO? How To make your E-A-T Score Better?

With the passage of time, the goal of Big G still seems to be the same: to guarantee the highest quality results in the SERP, well written, capable of genuinely providing added value. We have seen several times the basic rules on how to write seo friendly text content: these rules do not change. Except that today, they may no longer be sufficient: optimize the text with every precaution in terms of tags; it doesn’t seem to be enough anymore.

Among the parameters that Google continues to prefer, those of quality. And it is with this in mind that the so-called EAT pages were born, according to an acronym. What are we talking about? Of the factor that we have already repeated a couple of times or quality: let’s go and see what EAT pages mean in seo.

EAT pages: what they are?


There was no mention of food, as the verb ‘ eat ‘ in the English language might suggest. No. EAT is an acronym for Expertise, Authoritativeness, Trustworthiness—Translated, competence, authority, and reliability.

Therefore, the writer must be able to guarantee these three qualities and even more; they must possess them: because when we talk about competence, authority and reliability, therefore EAT, we are not referring only to the single page you are writing; but to the reliability of the whole site as well as of the person who writes the content.

In essence, Google says that to write on a given topic you must be an expert in the field; the content creator must, therefore, demonstrate that he has sufficient familiarity with that topic, especially if we talk about pages that have to do with medicine, health, finance, legal issues. And here we enter another new definition that drives web marketing consultants around the world crazy: Your Money or Your Life.

Let’s discuss a little about each element of E-A-T


Google seek for the expertise of both -website and the content creator(author). This will help in getting idea of what the website is all about.

Expertise means the skill and knowledge known in a particular field.

If your website is writing about some particular niche and the content creator is someone having good knowledge in that certain niche, then google finds the relevancy of the website and moves it upward in the SERP.

For example, in a search query “How to rank a website higher on google?”, Google prefers to show the content created by the trusted and certified professional SEO expert rather than from a new blogger.

So not only on the good content, Google pays good attention on the creator of the content. If the creator is the expert with its own portfolio well built then the chances of the website to rank higher increases.


Having a weight of authority over other competitors definitely gives you a plus point while ranking on google first page.

Google always tries to find the correct information from trusted source for any query made. So google algorithm does this by crawling through the referrals, backlinks and mentions for that particular website.

So if trusted and famous website have mentioned you a=or provide you the backlink then the chances of ranking higher goes up.

Popular metrics are used to indicate the authoritativeness of a website such as Domain Authority, Page Authority ans Spam Score.

If you are an creator, google looks over the mentions of you and your website on other websites and type of content you have created. If you have good content and mentions from reputed websites then are one step ahead than the others when it comes to rank your content.

And avoid creating backlinks from website with low Domain Authority and high Spam Score. This will have negative impact on your website and decrease your website’s authority.


To rank higher on google SERP you have to be trusted by google. Only then you stand a chances among your competitors.

If you own a  business then you should clearly disclose the informations such as business location, contact details, opening hours, team members, terms and conditions etc. Only if you are transparent on your business way of working, google can see you as a trusted source.

And you will have a good chance of ranking higher on google SERP.

Your Money or Your Life sites


Here, the macaronic translation would suggest something like ‘or the bag or the life,’ but this is not the intention of Google. In the last months, the SERP referring to particular sectors has always been distorted for the attempt to offer higher quality. There is talk of industries that can, in one way or another, influence the future of the person.

So, in this case, gossip or satire sites are not interested, for example, but sites with direct feedback on people’s lives or their work: Your Money or Your Life. Just think of sites in sectors such as economics, investments, health, wellness, wellness.

For these sectors, Google goes to reward the so-called EAT pages starting from an incontrovertible fact. If you want to write about investments or health, you must have the right skills. Then, Big G goes to evaluate the competence, authority, and reliability of both the writer and, therefore, the author of the text, then the page itself.

What is the authoritativeness of who is signing the post? It becomes essential to demonstrate to the reader that you can trust the person or otherwise, the entity providing that advice. So the person must have some authority on the net; and that the site hosting its post has high-security standards.

How To make your E-A-T Score Better?


In truth, the acronym EAT had been indicated by Google as early as 2014 in its list of guidelines for seo: but it has not been long since Big G officially released this parameter as fundamental for building the SERP.

In practice, before starting to write text content, this parameter should be taken into maximum consideration to provide information that meets the three requirements. A high-level content of EAT will be a pleasure to read, well-written text, capable of giving real and useful information, shared by readers.

And for these you should consider the following things:

Must Include Author Name and Details

If your content does not specify the creator then the chances are google will either ignore or devalue your content. Google cannot trust the content that comes from unnamed author.

Hence you must clearly specify creator name and his details to increase the google eat of your site.

Edit or Get Rid of Low Quality Content

While crawling through your website if google come across low quality content then that will devalue your website status. Even if you have many high quality content still your website will not be seen as good due to some low quality content.

So it is wise to either edit those content or get rid of them.

Improve Security of your Website

If your website is not secure and safe for readers to visit, then how can they rank on google SERP.

Improve your security of your website:

  • Enable SSL on your website(i.e. https protocal)
  • Use plugins that are updated over time and are created from trusted source
  • Update your website as soon as there is an update available.

Do not hide your website identity

If you want to get on good side of google then you must provide every details that can help you rank higher.

Google as well as your readers are concerned about your business and website, So you have to provide the details regarding your business such as business location, contact details, opening hours, team members, terms and conditions etc.

You must disclose these information in your contact page along with email and phone number. This will help on building good google eat of your site.

Read More: How to Understand and Grow Your Blog Audience – 7 Actionable Expert Tips

As already said, it is essential to understand that it is something that does not refer only to the single page, but to the whole site that hosts the content and even more to the author who is writing it. The entire portal must meet Google’s requirements and respond adequately to user searches always according to the dictates of the competent, authoritative, and reliable.

The importance of the authoritativeness of the writer


This is even more true for YMYL pages, Your Money or Your Life, which need information on the person who is posting content or on who is acting as guarantor, as claimed by one of the top Seo experts in Italy, Giorgio Taverniti, in an interesting educational video on this topic. So take care of the reputation of the writer not only inside the site itself; but also from outside.

Frequently Asked Questions

How can I improve my eating score?

1. Must Include Author Name and Details
2. Edit or Get Rid of Low Quality Content
3. Improve Security of your Website
4. Do not hide your website identity

What is SEO eat?

EAT is an acronym for Expertise, Authoritativeness, Trustworthiness—Translated, competence, authority, and reliability.

Why is eat important for SEO?

Just as EAT indicate Expertise Authoritativeness and Trustworthiness. These factors plays major role for good SERP. So EAT is very important for SEO.


I have tried my best to share What is EAT in SEO? How To make your E-A-T Score Better? A new challenge for all Seo copywriters and, in general, for those involved in various capacities of writing for the web. But on the other hand, doing this job necessarily consists in having to adjust from time to time to the new Google guidelines and then follow everything that changes and is introduced at the level of news on the functioning of search engines.

About Post Author

You Might Also Like