How To make your E-A-T Score Better
Anyone who writes for the network must continuously deal with Google. With the parameters that from time to time, the search engine giant goes to indicate: it has always been so since the introduction of all the various algorithms such as Panda and Penguin in then. In this article, I will share What is EAT in SEO? How To make your E-A-T Score Better?
With the passage of time, the goal of Big G still seems to be the same: to guarantee the highest quality results in the SERP, well written, capable of genuinely providing added value. We have seen several times the basic rules on how to write seo friendly text content: these rules do not change. Except that today, they may no longer be sufficient: optimize the text with every precaution in terms of tags; it doesn’t seem to be enough anymore.
Among the parameters that Google continues to prefer, those of quality. And it is with this in mind that the so-called EAT pages were born, according to an acronym. What are we talking about? Of the factor that we have already repeated a couple of times or quality: let’s go and see what EAT pages mean in seo.
AT pages: what they are
There was no mention of food, as the verb ‘ eat ‘ in the English language might suggest. No. EAT is an acronym for Expertise, Authoritativeness, Trustworthiness—Translated, competence, authority, and reliability.
Therefore, the writer must be able to guarantee these three qualities and even more; they must possess them: because when we talk about competence, authority and reliability, therefore EAT, we are not referring only to the single page you are writing; but to the reliability of the whole site as well as of the person who writes the content.
In essence, Google says that to write on a given topic you must be an expert in the field; the content creator must, therefore, demonstrate that he has sufficient familiarity with that topic, especially if we talk about pages that have to do with medicine, health, finance, legal issues. And here we enter another new definition that drives web marketing consultants around the world crazy: Your Money or Your Life.
Your Money or Your Life sites
Here, the macaronic translation would suggest something like ‘or the bag or the life,’ but this is not the intention of Google. In the last months, the SERP referring to particular sectors has always been distorted for the attempt to offer higher quality. There is talk of industries that can, in one way or another, influence the future of the person.
So, in this case, gossip or satire sites are not interested, for example, but sites with direct feedback on people’s lives or their work: Your Money or Your Life. Just think of sites in sectors such as economics, investments, health, wellness, wellness.
For these sectors, Google goes to reward the so-called EAT pages starting from an incontrovertible fact. If you want to write about investments or health, you must have the right skills. Then, Big G goes to evaluate the competence, authority, and reliability of both the writer and, therefore, the author of the text, then the page itself.
What is the authoritativeness of who is signing the post? It becomes essential to demonstrate to the reader that you can trust the person or otherwise, the entity providing that advice. So the person must have some authority on the net; and that the site hosting its post has high-security standards.
In truth, the acronym EAT had been indicated by Google as early as 2014 in its list of guidelines for seo: but it has not been long since Big G officially released this parameter as fundamental for building the SERP.
In practice, before starting to write text content, this parameter should be taken into maximum consideration to provide information that meets the three requirements. A high-level content of EAT will be a pleasure to read, well-written text, capable of giving real and useful information, shared by readers.
As already said, it is essential to understand that it is something that does not refer only to the single page, but to the whole site that hosts the content and even more to the author who is writing it. The entire portal must meet Google’s requirements and respond adequately to user searches always according to the dictates of the competent, authoritative, and reliable.
The importance of the authoritativeness of the writer
This is even more true for YMYL pages, Your Money or Your Life, which need information on the person who is posting content or on who is acting as guarantor, as claimed by one of the top Seo experts in Italy, Giorgio Taverniti, in an interesting educational video on this topic. So take care of the reputation of the writer not only inside the site itself; but also from outside.
I have tried my best to share What is EAT in SEO? How To make your E-A-T Score Better? A new challenge for all Seo copywriters and, in general, for those involved in various capacities of writing for the web. But on the other hand, doing this job necessarily consists in having to adjust from time to time to the new Google guidelines and then follow everything that changes and is introduced at the level of news on the functioning of search engines.